Archive for April 1, 2016

3 Common Mistakes Companies are Making With Their Trade Show Booth Designs

Written by Wall Street News on April 1st, 2016. Posted in Trade show display exhibits, Trade show management, Trade show rental displays

Trade show rental booths

Did you know that over $24 billion is spent by U.S. exhibitors each year for trade show displays? Despite that, 70% of these exhibitors poll as not having a specific objective for their exhibit: that?s their first mistake.

Don?t be misled, though: trade show rental booths can be an amazing asset to your overall marketing campaign, depending on what industry you?re in. The key, really, is successfully identifying what makes great booth designs — and making it a part of your display.

So: what should you be doing with your trade show exhibit display this year? Here are a few common mistakes, and how you can avoid them.

No Specific Objective

We covered this up top, but to explain: if your marketing materials are all over the place, you?re not going to get t