Today, the food industry is one that is widely viewed as the fastest growing considering that food is one of the basic commodities that people need to survive. It is this situation that explains why there are very many competing food products to an extent that it is almost impossible to differentiate different brands. The…
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Are You Ready to Reinvest in the Marketing Required to Update Your Company’s Product Packaging?
After spraining an elbow last week, your three year old dog found the bottle of flavored pills for puppy pain and ate the contents. So far, she has spent the night at one vet and now she is off to the vet clinic where you all hope her healing continues. The resealable pushes that the…
Strong Packaging Makes A Strong Business Five Basic Facts About Engaging Packaging Design
Packaging is how you communicate with a customer without technically saying a single word. The average American supermarket has over 20,000 products all competing to attract attention. Customers will be exposed to thousands of advertisements in just a day’s time. Social media has stepped things up a notch, making information more accessible — and more…
The Importance of Quality Food Packaging
Pleasing the customer is a goal that every business strives for. No matter the product, every business wants to make sales and continue to grow. Creating a great product that works the way it is intended is a huge part of this kind of success, but there’s another piece to the puzzle that is equally…