Dove Utilizes Blow Molding for Custom Bottle Manufacturing in New Advertising Campaign

Written by Wall Street News on May 10th, 2017. Posted in Plastic container manufacture, Plastic jars with lids, Plastic spray bottles

Plastic cylinder container

The well-known Dove soap brand has promoted a message of “real beauty” in its advertising and promotions for the past few years. This campaign has featured women of all skin tones and body shapes to highlight the societal need for increased acceptance, while also promoting the brand’s various personal hygiene products. According to Plastic News (Dove takes its ‘real beauty’ message to its bottles), the newest branch of this campaign involves blow molded bottles.

The “Real Beauty Bottles” campaign, as it was titled by creator Ogilvy London, features six different bottle designs that vary in shape, just like actual women’s bodies. The bottles range from