The well-known Dove soap brand has promoted a message of “real beauty” in its advertising and promotions for the past few years. This campaign has featured women of all skin tones and body shapes to highlight the societal need for increased acceptance, while also promoting the brand’s various personal hygiene products. According to Plastic News (Dove takes its ‘real beauty’ message to its bottles), the newest branch of this campaign involves blow molded bottles.

The “Real Beauty Bottles” campaign, as it was titled by creator Ogilvy London, features six different bottle designs that vary in shape, just like actual women’s bodies. The bottles range from

There are a few things in commercial leases that can seem confusing. One of the most common issues is understanding rentable and usable square footage. Knowing the difference between these two kinds of spaces will save a business owner a lot of confusion. Determining warehouse space needs is determined by figuring out the usable and rentable space needed. Commercial real estate development is a thriving industry with great vacancies available. In this post, you will learn more about both usable and rentable commercial space.

Usable office space is the area that is inhabited by an office. It is important to know what usable office space you are getting when leasing commercial property. There are different va

Marketing strategy changes all the time. What works one day may not work as well the next. One method of getting new customers and making sure they return that has stood the test of time is the coupon. The right printing companies can work with a business to make sure they are sending the right message to the right people and attracting customers who will come back and, even better, will tell their friends and family about the good products you put out and the work that you do. Here are some things that coupons can do to help you grow your business and improve your bottom line.

1. Get new people in your door. Many people think that the time to head out to find printing companies to set a business up with a great coupo

Customers are always on the hunt for a business that will treat them right. Whether your brand is small or starting to expand its outreach across multiple stores, your efforts will always hinge on the efforts you display for your customers and customers-to-be. Marketing is a visual handshake between you and your client base, a way to present what you have to offer in as little time as possible. After all, the average customer is exposed to hundreds of advertisements every single day. Why should anyone on either side of the fence settle for less? Below are the top five tips to keep in mind when marketing yourself, from properly using glass door business signs to being artistically clever.

Never Underestimate Your Competition

Want to set yourself up for success? Don’t unde

Owning a business involves many details, not the least of which is making sure that your employees, your property, and your inventory are safe. It can be difficult enough to make sure that everyone and everything is safe during the working hours, but making sure that all is well overnight and on the weekends can be even more difficult. Whether you are in a neighborhood that is subject to theft and vandalism or whether your business is in a location that is far from any areas of crime, most businesses present themselves as a target if they do not implement business security systems.
Today’s businesses house so much technology and so much inventory that they they can easily fall prey to skilled thieves if a business security system is not in place. Continue Reading No Comments