What drives you into a business? How many times have you encountered an appealing business sign and decided to walk in because of it? While many say not to judge a book by its cover, it is unfortunately in our nature to do so. And this is especially true for businesses and their signs. If likening a business to a book, business signs and window graphics are the cover art of a business that ultimately draws you in to read the book — or make a purchase, rather.
If you’re a business owner and you’re wondering whether or not business window graphics and banners will help to get your store noticed, then read on to find out some of the benefits of investing in window graphics:
Location
When you have a small business, it can be difficult getting the visibility necessary to drive customers into your store. For these kinds of stores, signage is absolutely necessary. In fact, statistics show that up to 35% of individuals wouldn’t even know where a business was if it weren’t for its signage.
Branding
Every business should have a strong identity that customers can identify and relate to. Not only does it provide personability and personality, but it also provides a sense of brand promise. Namely, your sign implies the standards of your brand, as well as its values and your differentiation. According to recent surveys, approximately half of all customers say they were attracted to a business due to its on-premise sign.
Getting a Leg Up on the Competition
Everywhere you look, businesses are coming up with beautiful and innovative signs for businesses that are helping them to draw in new customers every day. Investing in new window graphics for your business is a way of getting ahead of the competition, ensuring that your store has just as much visibility than the next.
Variety
When it comes to signs, there’s no wrong way to do it. From banner signs to yard signs to digital signs to illuminated signs, there are so many ways to promote your business and get your brand out there for all to see. However, some kinds of signage have proved to be more effective than others. For example, locations with digital signage average in 30% more sales as compared to locations with traditional signage?
Now that you know the benefits, don’t miss out on the prospects of signage for your own business.
