Marketing a child care center is a different process than it was 20 years ago. While word of mouth and a few well-placed fliers used to provide all the marketing necessary for success, the internet has wiped away that strategy for good. The best child care marketing ideas take advantage of internet marketing, recognizing that parents often use the internet as a first resource. What does your day care need in order to make a positive online impression?
- A Web Presence
Child care websites in and of themselves are great starting points. A well-designed website and quality brand demonstrates your legitimacy and makes information easy for parents to find. Furthermore, you can’t be found on search results unless you stake out a little piece of internet real estate for yourself. - Search Engine Marketing
Many parents will click on the first result that comes up on a search engine. In order to appear on the first page for valuable keywords, you’ll have to invest a little bit in search engine optimization and content marketing. Increasing visibility in this way is the first step toward better results.
- Email Marketing
The parents who have expressed interest, but haven’t followed up might need a little nudge in the right direction. Email marketing services are just the thing for making sure that your name stays in front of those potential customers. Often provided by internet marketing firms, email marketing is much more successful than you might think.
- Social Media
You better believe that the parents you’re hoping to attract are using social media. Create a Facebook account for your center, and maintain it carefully. Don’t just use it to advertise, but share interesting articles relevant to childcare. This is one of those child care marketing ideas that your competitors might not be taking advantage of, so jump on it quickly.
- Timeliness
Use internet marketing resources to increase enrollment by advertising in places parents will be around the times when you most need new leads. Simply by redoubling your efforts around enrollment time, you can drastically increase leads and revenue.
In order to find success for your child care center, you’ll need to carefully formulate an internet marketing plan. Talk with an expert today about how you can harness the power of the web to grow your business.
