There is a wide range of thin film pharmaceutical packaging options for manufacturers. The type of pharmaceutical packing chosen should be dependent on the medication, how it is administered, and who the customer is. For example, medications going to a hospital will be packaged differently than medications going to an individual customer. Likewise, medications targeted for an adult will be packaged differently than medications for children.
The packaging will determine how easy it is to access the medication. It also determines things like space, size, and marketability. For example, the clamshell packaging is a blister package that holds onto itself. This type of packaging is more compact and easy to store. Blister packaging can be customized with color, style, and print directly on the package. This allows companies to increase the branded of their products by making the packaging eye-catching and consistently different than competitors. It also allows them to print product information and marketing material directly on the packaging. It also allows for more efficient clinical labeling.
Taking the time to consider thin film pharmaceutical packaging options is essential to the success of a product. In a single year, over 271 million medications with be prescribed during emergency room visits. 285 million medications will be prescribed during outpatient visits, and over 2.6 billion will be prescribed during routine doctor’s visits. This is a big business and every detail matters.
There are packaging details that customers may not even realize matter. For example, when you use blister packaging, you can use thin film pharmaceutical packaging, which makes it easier to open or you can use a more solid option, which makes it difficult to open. The thicker packaging often needs to be cut open or bent and torn in a specific location. A customer may not think ahead of time which they would prefer. However, it matters. Parents with young children prefer the safety of hard to open packaging while older patients prefer the easy of thin film pharmaceutical packaging.
Other points to consider may be whether or not the product would be better suited in a blister package or in a bottle. If you use a bottle, what size and shape should it be? What style cap should be used? Many pharmacies now offer child-safety and easy-off caps for all their bottles, so the customer can choose at the time of purchase.
If blister packaging is used, should print by putting directly on the packaging? If yes, what should be printed on the package? Companies can choose to put the product information on the packaging or use that space for product branding and marketing. There are many different blister packaging designs to choose from. There are also many carded packaging designs and bottle packaging designs to choose from.
