There are many ways through which people have made waves in the world of small businesses. But in order to make your small business a true success, you must first ensure that it is properly advertised. After all, nobody will know to take advantage of what your small business has to offer unless they first know that it exists. It’s true that online advertisement is important, and it has a lot to offer. However, relying on one type of advertising is never a good idea. The fact is that the more broadly you advertise your small business, the better. And for many small businesses, the best possible idea is to combine both online and print advertising. In fact, a total of 76% of small businesses today say that their marketing strategies encompass both print and digital communications. And of course, digital communication doesn’t exclude the concept of printing entirely. Many people now take advantage of digital printing. Digital printing involves printing a digital image directly onto many different types of media — not simply paper. There are many reasons why people pursue digital printing and print media in general when advertising their small businesses. We’ll look at some of the different products you can have printed and what they have to offer — and how these products could make a big difference for the future of your small business.
Digital Printing And Advertising: What You Can Have Printed
When we imagine small businesses and print advertising, we usually picture the typical print ads. These could be newspaper ads, billboard ads, or even mailed ads. However, digital printing means that there is now a much broader definition of print media. For example, many digitally printed items are promotional gifts — coming in the form of everything from t-shirts to coffee mugs, or even tote bags. Some promotional gifts are still paper based, is the case with calendars. Printing companies typically give clients a wide variety of options to choose from. Certainly, you should take advantage of promotional gifts, and have them printed if possible. And don’t forget some of the more cutting edge products of digital printing. Car wraps have become very popular, in part because they are a means of turning cars into advertisements in motion. Of those polled, 48% thought that car wraps were one of the most unique forms of advertisement on the market. But sometimes, new and flashy items aren’t necessarily the best. For some people, old standards remain the best; for example, business cards remain very much in demand, as the typical print company would be happy to tell you. There’s a reason why 27,397,260 business cards are still printed daily. Business cards are not only attractive, but professional. They give recipients the impression of maturity, and are impressive to both young and old audiences. Plus, they can be quickly referenced, ensuring that your potential client has the information they need in order to get in touch with you.
Giving Printed Promotional Gifts: Does It Really Work?
In that vein, let’s look into whether or not promotional gifts and other forms of print advertisement really work. Digitally printed media is growing in popularity, but some still doubt its effectiveness. In fact, digital printing has allowed for a remarkable amount of success in print advertising and the giving of promotional gifts. An estimated 84% of Americans not only keep promotional gifts with companies’ logos on them, but retain the companies’ names. It’s certainly true that people are more likely to keep promotional gifts when they can find a use for them. For example, promotional calendars are usually kept and used for all 12 months of the calendar year. As such, if you can find a way to put your company’s logo not only on a gift, but a useful gift, you’ll be more likely to reach the clients that you want. The most important thing to accomplish is to keep your company as memorable as possible.
