If you’re in charge of a growing business, you’re likely on the hunt for the next big chance to make a splash in your industry. Trade shows offer incredible exposure to consumers and investors that can determine your success, which is why it’s so important to invest in custom exhibit booths that stand out among the rest.
Creating an appealing custom exhibit design is easier said than done, and it’s always best to consult with professional trade show booth builders before settling on a final idea. Your exhibit graphics will play a major role in drawing people to your booth, and multiple technical components can influence the way people view your booth.
While you may think that your logo and a laptop are all you need to get the most out of your trade show exhibit graphics, this couldn’t be further from the truth. Here are a few creative ideas for exhibit graphics that will make your booth the star of the trade show:
- Font matters. Sans-serif fonts like Helvetica are generally considered to be the easiest to read, and you should never get too fancy when it comes to fonts. Your brand’s style guide will obviously dictate some of these font decisions, as a general rule, never use more than three types of font in one booth.
- Distance your graphics accordingly. You will need to have three main types of exhibit graphics, depending on how far away attendees can stand from your booth: long-range, medium-range, and short-range. Be sure to place long-range graphics as high as possible within trade show regulation limits, as these will help to draw people to your booth. Medium-range graphics should be about 6-8 feet above the floor, while short-range should be 5-6 feet above the floor.
- Empty space is good space. One of the biggest mistakes that companies make when it comes to trade shows is trying too hard to cram multiple ideas into one booth. The overall rule of thumb for booth design graphics is that they should be 40% empty space. Yes, you read that correctly. Almost half of your graphics space should be totally blank, mainly because what your message does not say is just as important as what it does say.
These ideas will help you to get a head-start on your trade show exhibit graphics, but there are several other facets to creating a booth that require the help of a professional. Get in touch with a custom trade show display company and dazzle the crowd at your next convention. Have fun!
