In today’s day and age, it is hard to be a successful business without a solid marketing strategy in play. Things like local search engine optimizations, social media strategies, email marketing and more can do wonders in improving brand awareness and attracting new customers. Because of this, investing in marketing agencies is not only worthwhile, but is also a wise business move.
One area where marketing agencies can really help businesses is boosting a business’s social media presence. Consumers are online all the time on various social media platforms, making social media one of the best, most effective ways to reach out to new clients or customers. In fact, an estimated 74 percent of brand marketers see an increase in their web traffic by investing at least six hours per week into their social media campaigns.
Blogging is another great way for businesses to get their name out there. For businesses unfamiliar with blogging, marketing agencies can help. When creating blog content it is important to publish content that is relevant to the business and that resonates and connects with existing and potential customers. When used the right way, blogs can also help businesses show up in Google Search results, especially when the right seo keywords are used in the meta data of a blog. Companies that blog, especially B2B companies, tend to generate more leads than businesses that don’t blog. For example, B2B companies with up and running blogs often generates 67 percent more leads than others. On top of that, companies with active blogs have an estimated 434 percent more indexed pages than those that don’t. More indexed pages mean more potential leads. This is importance because tracking down leads is often one of the most difficult things for business to get.In fact, generating high quality leads is considered one of the biggest challenges for B2B marketers.
From local search engine optimization and improved social media campaigns and blogs, marketing agencies can transform a struggling business into a thriving one. No matter the size of a business, it can benefit from some sort of improved marketing plan. After all, marketing is how businesses get discovered by the public.
