Packaging design matters. While the saying goes, “Don’t judge a book by its cover,” the majority of us do. On store shelves, we are most likely to choose an item that looks the most appealing, although the surrounding packages may contain the exact same product. When it comes to e-commerce packaging, the packaging isn’t seen…
Category: Point of purchase design
Make Your Point of Purchase Display Pop with These 5 Tips
For people who do their shopping at brick and mortar stores, most decision making occurs in the store itself Research shows, this accounts for about 70% of shopping deciion making behavior. Having the displays for your product catch the eye of shoppers is incredibly important for your bottom line. To that end you can work…
