If you’re in the market for gold jewelry, you’ve probably wondered how jewelry store owners come up with their prices. Unlike what many people think, gold chains are not priced directly by weight. While cash for gold prices have to be factored into the overall price of a gold chain, there are a lot of other factors that go into the price.
To start, every piece of jewelry in a jewelry store has to have a mark-up in order to pay for overhead.
Rent, utilities, and salary are all costs that have to be paid. Each item in the store will have relatively the same mark-up for this overhead; after all, it costs the same amount to sell a small chain as it does to sell a large one. Therefore, many larger chains will actually cost less per gram than smaller ones.
Next, the quality of the workmanship has to be factored in. Chains that are mass-manufactured will have lower manufacturing costs than chains that are created by hand. Similarly, more complicated chains will have a higher cost to make than less complicated ones.