Picture yourself in your local grocery store. It doesn’t matter where you’re standing, you’re likely surrounded by thousands and thousands of items each with its own kind of packaging. By looking at the packaging, whether by its color or shape or size, you can easily identify types of food and specific brands.
Now think for a second about why you’re so easily able to identify particular brands. More than likely that’s because there’s a specific logo or color scheme or something unique about their packaging that stands out.
If you’re in business and you saw items in some sort of packaging you’re probably wondering how you can have the same effect on your customers. After all the packaging of your products says a lot about who your company is and what it does and can leave an impression with your customers.
If you’ve ever looked at some kind of distinct packaging and wondered how can I do that at my company, here’s how you can make your company’s custom packaging stand out:
- Professionalism: when a customer picks up a resealable pouch or a box or a bag or whatever kind of packaging your company’s products are in, they form an impression about your company. Hopefully it’s a good one. In fact, 85% of shoppers have said their purchase decisions are informed by reading a product package while shopping. Additionally, studies have found that 26% of people said the packaging of a product is extremely important to their overall satisfaction.
Bottom line, when a customer picks up your packaging they want to know that they can trust your product. They want to pick up a package and learn everything they need to know just by reading the label. With a professional look with custom bag labels or bottle labels or box labels, you can easily make your company’s packaging stand out from the crowd. - Fitting a product: custom packaging, whether you’re talking about bags or resealable pouches or something else, can easily be designed and customized to fit your company’s product perfectly. If your company has products that are different sizes and shapes, there’s likely a company that can create the sort of custom packaging you need. That ability to customize allows a company to create different designs and labels and packaging for different kinds of products and again makes them stand out.
- Easy creation: With advances in technology, it’s never been easier to create professional logos for stickers, labels and other items to put on your packaging. Think about how easily you can create a customized sticker to put on a resealable pouch or different color labels to put on different size boxes to distinguish products. These days all you have to do is take your company name and logo, upload it to a site and get to work designing to create exactly what you want.
Studies have shown that businesses the pay close attention to packaging have reported a 30% increase in customer interest. That should tell you everything you need to know about the importance of custom packaging. Whether you’re talking about fruits and vegetables or food packaging or spice packaging or even packaging for dog food, people do read food labels more than you think and again when they pick up a product they want to be able to get all the information they need right from the label.
With customized packaging such as resealable pouches and boxes and bags, you’ll be able to create a customized look for your company to make your product stand out and help increase customer trust in your product but giving them all the needed information to decide whether or not to purchase your product.
