You’ve heard about SEO (search engine optimization), and you even have some relative familiarity with SEO and how it works, but the real question is, how do we know it is working? That is also where SEO return on investment metrics tools make a difference. When companies and people start spending money and allocating resources for marketing campaigns, the value of aspects like SEO becomes vital in the decision-making process as the attached video discusses. The answer to that question also depends on what KPIs (Key Performance Indicators) you are using to help determine ROI (return on investment). Once a company has determined its KPI index and begins collecting data, then those companies can begin to determine the ROI of its campaign.
One aspect of every marketing campaign is SEO, which is the most influential aspect of every campaign. The good news is that with tools like Google Analytics (as our aforementioned video points out), companies can also measure the success of their SEO practices. From SERP rankings to click-through and conversion rates, SEO metrics can offer valuable insights and help companies gain a better understanding of how their SEO strategy is working. The important thing is to take advantage of the benefits digital marketing can offer your company, and that often begins with effective SEO practices.
