Are you the purchasing agents, buyer, director of procurement, or packaging engineer for a company looking for new and exciting flexible plastic products? Perhaps your company produces a new type of gel to be used by athletes all across the world, but you aren’t sure what sort of packaging to put it in. Or maybe your product already has a container, but you aren’t with the plastic shrink sleeves on the outside. If you find yourself in these situations, you’re in luck. Below is some information on three of the most popular and creative flexible plastic packaging available today:
1. Stand Up Pouches – If you have been into a major grocery store lately it is highly likely that you have seen the evolution of packaging design. Sure, some companies are sticking with the same old packaging they have had for years, but other more innovative companies are getting out of the box, literally! Ask any stand-up pouches manufacturer to show you the large variety of products they have to offer and you are bound to be surprised. From stand-up pouches with spouts to true flat bottom pouches you won’t be disappointed. Simply describe your product and vision to a stand-up pouches manufacturer and ask them which one of their containers would work best for you.
2. Shrink Sleeve Labels – There are dozens of reasons why businesses all across America love using shrink sleeve labels. For starters, they don’t require any adhesive product which, for you as a business owner, translates into money saved. Secondly, shrink sleeves use less packaging than other types of label design which keeps your product more sustainable. This is exactly why the plastic milk jug weighs about 30% less today than it did 20 years ago; the companies found a way to create it using less plastic. And last, but definitely not least, shrink sleeve labels can allow you to use the entire surface of the container as your canvas, which catches the eye of more consumers and puts more revenue into your company.
3. Zippered Bags – Zippered bags and pouches are widely used in the pet food industry because they are easy for the consumer to use, and also keep an airtight seal. You may also have seen zippered bags on your local cheese aisle for these very same reasons. If you make a product that needs to keep its freshness after being opened and re-opened, then you may want to look into zippered pouches and bags.
Today, the United States plastics industry employs over one million workers, contributes $375 billion to the economy, and is estimated to grow to nearly $100 million by 2018. Much of this growth has to do with fantastic innovations like stand up pouches, shrink sleeve labels, and zippered bags. Whether you are having a conversation with a stand-up pouches manufacturer or the marketing director at your company; be sure to ask the tough question: are we doing enough with our packaging to catch the consumers eye? If the answer is no, it may be time to revamp your model.
