As a small business owner, your success depends on you finding ways to boost and promote your business without spending a great deal of money. This can sometimes feel like an immense challenge considering how expensive advertising and marketing efforts can be.
However, one of the ways you can promote your business is by gaining word-of-mouth advertising; getting your customers to promote the business for you by recommending you to everyone they know. This is achieved through a number of ways, however, there are two primary ways to achieve this.
First, you can offer a superior product or service. Second, you can offer superior customer services. The quality of customer services in the United States, especially by regional and national businesses has declined so much that getting high quality customer service is often surprising. Customers are taken back and will tell others about their positive customer service experience. They will post about it on social media and they will feel a level of loyalty to your business or service due to that extra effort taken in customer service.
There are many ways to offer great customer service. One option is setting up a 24 hour answering service. Answering services for small businesses ensure that your customers are greeted by an actual person regardless of when they call.
Answering services for small businesses mean not missing a potential customer because they don’t want to leave a message or deal with an online chat support that doesn’t understand what they are asking. Consumer research shows that the majority of people will not leave a message if they call a business and get a voicemail message.
An after hours call answering service is ideal for small businesses that offer services, support, or tech products. It is also ideal for medical offices or other small businesses that get a great deal of questions from their patrons.
However, simply offering 24 hour live answering service isn’t enough. It needs to be an answering service with people that are native English speakers and who can actually answer questions. Consumer research shows that customers are turned off by heavily scripted customer service representatives that aren’t able to actually answer questions or offer simple solutions.
A growing number of people just want to feel that they are valued customers and that their business is appreciated. Many national companies have moved away from offering quality customer service with the approach that quantity is better than quality. As a small business owner, you can’t always compete with price, but you can compete on quality.
Answering services for small businesses can be very reasonable priced and easy to set up. It is certainly worth looking into as a means of better marketing and business promotion.
