If you own or manage a small business, you’d likely benefit from digital marketing services. By finding the right digital marketing consulting company, you may be able to tap into valuable resources and opportunities that could take your business to new heights. You should do your due diligence when considering a digital marketing company.
A major advantage of online advertising is the ability to tap into different channels and opportunities from the comfort of your home or office. Yet each channel is different and has its own rules. When crafting a digital marketing strategy, you want to make sure that you or the experts you hire knows ins and outs of the channels you want to market on.
Not all digital marketing companies are as capable as others, especially when it comes to specific niches. A brilliant web design company might not be the right company to hire to manage social media campaigns. Likewise, a social media management company may not be the best choice to hire if you’re looking to improve Search Engine Optimization.
Have questions about a digital marketing agency in particular? It’s wise to reach out and ask about digital marketing agency strengths and weaknesses.
Hiring the Right Agency
There are numerous digital marketing businesses nowadays. As a result, finding one that is trustworthy should be easy. When marketing your business online, the key lies in finding a company to offer top-notch internet marketing services. A digital marketing company can offer you several benefits. They have the skills, and they know what they are doing.
It would help to consider some factors when looking for a digital marketing company for your business. The digital marketing company you intend to work with should first and foremost be reputable. Another consideration is seeking a service provider with an accredited digital marketing certificate.
Hiring a company with the right accredited digital marketing certification guarantees they can provide legitimate work. Such a firm also offers services with real-world results. There are many ways a digital marketing firm can obtain this certification. Thanks to the widespread use of the Internet, a marketer can quickly get an accredited marketing certification.
When looking for a digital marketing professional, determine if the firm you plan to hire has the proper documents and certification. One may take accredited marketing courses online to qualify for the certificate. A marketer may also get the certification by attending a training course at an accredited local institution.
Web design is a little bit like the elevator speech. Only it’s digital and it’s shorter. Three seconds short, in fact. Website design has to be able to present a clear picture of what a company is about and the platform has to be able to immediately load all content. Any longer than three seconds, and the user will go on to another site.
And while the length of an elevator ride might give someone enough time to explain their next big business plan, web marketing solutions need to be far more detailed and easy to navigate. If you have gotten to he point where you can concisely explain the purpose of your service or your product, you have an idea of what the goal of digital marketing companies is. Concise, clear, motivational images and verbage that can draw more clients and customers to your site.
Today’s Most Successful Digital Marketing Companies Have to be Able to Set, Not Follow, Trends
Whether you are a salon offering the latest mens waxing services or you are an online tutoring center that is helping students get ready for ACT success, you simply cannot ignore the importance of digital marketing in today’s business world. Consider some of these statistics about what is working today and what is planned for the future in the digital marketing world:
- The change in a website bounce rate spikes to 100% whenever a page takes four seconds or more to load. Worse yet, it jumps to 150% if a page takes eight seconds or more to load.
- 87% of consumers indicate that online content has a moderate or major impact on vendor selection and preference.
- 43% of consumers indicate that online content that is blatantly self-promotional is a major turn off
- 63% of companies have content above the fold; 50% feature scrolling content windows; 63% use high-quality images that connect with their users, according to a study of Fortune 500 websites. Of all of these sites, the average loading time is 6.5 seconds.
- 11 is the average number of consumer reviews that buyers consult 11 on their purchasing path.
- 46% of people say their number one criterion for determining the credibility of a company is a website’s design.