Americans love their pets. Pets can be found in approximately 63% of all households. That translates into more than 88.3 million pet cats and almost 75 million pet dogs. The typical dog owner will spent $220 this year on veterinary bills. For most people, their animals are family. This information is key to growing your veterinary practice. There are things you can to to market your services and make yourself the “go to” vet in the area. You can also save some money doing it. Thinking ahead and buying veterinary sympathy cards bulk is one way to do that. Here are some other ways to improve your practice’s bottom line.
- Be careful with your pricing. You do not want to take a loss when you are offering services and some people will spend more on their pet’s health care than their own but when you are setting your prices, you need to be realistic about what you can charge. You can cut your expenses by buying veterinary sympathy cards bulk or look at cutting other costs but your pricing will have to be reviewed. Consider offering packages that include vaccinations, spay and neuter services and flea control medications. There may be a loss but you will make it up in volume. Also, when you bill your clients, make the invoices as detailed as possible.
- Spread the word about your services. If you want people to use your services, they have to know about them. If you are just starting your practice or if you have been in business for a while, you can always get more customers. Sending a mailer with information about your practice can yield great results. Contract with a reputable firm to get a good list and send a mass mailer with a call to action message such as a limited time offer.
- Send veterinary reminder cards to your current clients. People are forgetful. Nearly 40% of all American adults say they forget one important piece of information every week. There is a reason veterinary reminder postcards exist at all. People love their animals and are willing to spend money keeping them healthy but they forget when their cat or dog is due for their annual check up.
- Send animal welcome cards, veterinary holiday cards and sympathy cards. These forms of correspondence show your clients that you care about them and their pets. Losing a pet is a hard experience for most people but it happens every day. This is why buying veterinary sympathy cards bulk makes a lot of sense. People really appreciate it when they receive these cards because, as was mentioned, people do not see their pets as animals but as members of their family. Sending these cards shows that you see it the same way.
- Get out into the community. Does your town or city have a farmer’s market? How about a flea market? If there are any times when there are festivals or when local businesses put up booths and sell their items, you should find a way to be a part of it. Rent a booth and bring information about your practice. You can also have information on the best way to care for pets. Having a few dog treats and a water bowl will bring the dog lovers to your booth. This is a great way to introduce yourself to the community. If people stop by your booth, make sure you collect their contact information.
- Have an open house. Even if you have been in business for a long time, people move in and out of areas all of the time. Invite people in the area to come in and tour your facility. Offer some refreshments for people and their pets. This can be a great way to show off how much you care about the community and all of the pets who live there. You may be surprised by how many people are not aware that you are even in the area. Make sure you get contact information from the people who stop by to learn more about your practice.
You can save money by buying veterinary sympathy cards bulk and grow your business by getting the word out about your practice.