Many businesses believe they can engage in local online marketing on their own. After all, 2 billion USD was spent on Cyber Monday alone, up 18 percent over the previous year. The expanding pie benefits everyone, they feel. Those who believe this do so at their own peril, for online marketing is a very adversarial world. An internet marketing agency can help businesses break into the online space. With expertise in online advertising, SEO and social media, an internet marketing agency can boost online sales, and prepare businesses to advance.
What are some ways an internet marketing agency can help? The first way an internet marketing agency can help is with SEO, short for search engine optimization. SEO is important because consumers have a real preference for clicking organic links, and not just on fake ones. In fact, 75 percent of consumers never click on paid links. Of those, 42 percent click only on the top ranking results. An online marketing agency can help you improve your SEO score.
Another reason to use an internet marketing agency is that they know how to use social media. There are two ways to advertise on social media, both of which an internet marketing agency is proficient at. The first is with pay per click advertising, when the company pays for an ad only when consumers click on it. The second is through Facebook referrals. Those advertising and marketing agencies that say Facebook is critical or important to their marketing efforts have jumped by 83 percent in only two years. What is more, 41 percent of business to consumer companies have gained customers using Facebook, meaning it is fertile ground.
When launching an online presence, it is important not to get left in the dust. An internet marketing agency can help ensure that. With the right internet marketing agency, you can increase your online sales, and let your business soar.