According to Walden University, there are approximately 30.2 million small businesses in the United States. With that in mind, making your establishment or service stand out in your community as a local small business can be difficult. There will always be competition, and therefore there will always be an opportunity to get a leg up.
If you understand human behavior, you will have a much easier time promoting your small business. Whether it is a small shop or a cafe, there are key strategies you can use to both support small businesses in your community and promote your own. It all comes down to relationships. If your business possesses an attribute or service that you believe is supplemental to another establishment in town, that may be an opportunity to create a relationship and market together.
Even more ambitious spaces, such as a sole entrepreneur or event spaces, can form relationships in town. If you promote other businesses through your own, others will do the same for you, and you may be surprised how quickly a line forms at your door or how quickly your appointments book online. Small businesses have to work together and lift each other up, which is the key to any local community thriving.
No matter how you’re marketing, understanding your audience is crucial. Use phrases, events, and visual marketing to attract the group you want to appeal to. Don’t get discouraged if it takes some adjustment of logos or missions over time.