When it comes to contemporary business marketing, SEO is the best way to garner more customer leads. In fact, 34% of professional marketers deem it “very effective.” But what is SEO exactly?
Also known as search engine optimization, it is the means with which businesses can make themselves more visible to prospective online clients by ensuring that their websites appear at the top of results pages when web users search for things using specific keywords. And with more than half of all people, 58% in fact, having looked up a product or service using the web (as reported by Pew Internet), it is very wise for companies to invest in SEO marketing.
If you run your own small business and you are like 88% of your peers, you’ll likely do your own marketing in house. In order to achieve the highest website SEO ranking possible, there are certain characteristics that you will want your website copy to have. These include relevant keywords that are incorporated well with informative content that readers can apply to their everyday lives. You will definitely want to include hyperlinks to other related websites and encourage these sites to use hyperlinks that direct users to your site in turn.
If you decide to outsource your website SEO marketing, you may want to consider employing professionals who can also assist you with your email marketing. And even though this particular method has demonstrated itself to be very effective in facilitating subsequent leads and sales, an astonishing 70% of small business owners take only three hours or less each week to invest in email marketing. This kind of inaction is particularly illogical when you consider that for each dollar spent on email marketing, $40.56 are earned.
If you have further questions, comments, or tips regarding SEO marketing or email marketing, share your thoughts in the section below.
Helpful research also found here: Bend seo