How much effort and detail are you putting into your print marketing? With a strong growth in digital marketing, many businesses are now failing to keep up with print marketing campaigns. If you still have a physical storefront, both types of marketing are important for business success. These print marketing ideas will ensure that you are still leaving a lasting impression on your physical customers.
Large exterior signage
If you expect customers to come into your physical storefront, you need to let them know where you are located. Your exterior signage needs to be large enough to be read from the road. It also needs to include colors and visuals that make the customer remember your location. They might not stop in the first time they notice your exterior signage, but if they remember your businesses location, they will return when they require your sold product or service.
Product display stands on sale
In store sales are an important way to push inventory. Perhaps the inventory is close to being out of season or you simply want to encourage customers to try one of your newest products. You can increase the sales of this specific item with product stand displays and display racks. Place them in the middle of the aisle at the front of the store, so they are one of the first things that your customer sees when they enter the store. These product stand displays have shown to be successful. According to a 2014 Mass Merchant Study, about 16% of unplanned purchases were due to a display noticed while shopping.
The location of these sale signs and product stand displays are also important. While putting the product stand display in the front of the store is the best way to reach the largest number of customers, it does not target. If you want to target a specific customer, you will want to specifically choose a targeted area. Do you want to push the sale of a certain show? Place it at the beginning of the shoe aisle, where your shoe shoppers are going to be anyway. Are you attempting to push the sale of a new camera? Make sure it is the first item that electronic shoppers see. Also, use floor sign holders to notify other shoppers, not in these areas of the sale.
Arrange takeaways for the customer
You want your customer to have such a great experience that they return again. You want to become a part of their shopping routine. They require an item, they think of your store, they come to your store, and then they always shop there. Using takeaways, such as flyers and brochures give your customer additional information about the business. If you include discounts and coupons in these flyers, they are much more likely to return. Set up flyer holders and a brochure holder stand in the check out aisle. Most customers will minimally view the flyers while they wait to check out. On average, consumers are exposed to 3,000 ads and promotional message every day. Things like flyer holders and door sign holders encourage that they remember your ad over anyone else’s.
Many businesses are mistakenly focusing all of their marketing efforts on digital. Although shoppers will use their smartphones to do research on a product, about 77% of those consumers will still go to a store to shop. These in store shopping trips are where the business needs to target some of their marketing efforts. Using product stand displays can push specific items. Using flyer and brochure holders, businesses can encourage that customers come back for more purchases in the future. While digital is definitely important, is also important that we do not lose sight of in person marketing campaigns.