Our world is so saturated with marketing that consumers are innately groomed to ignore advertisements. They leave the room during television commercials. They skip right over internet ads. They don’t even notice billboards. In order to get your business notice by potential customers, you really have to get creative with your advertising.
One awesome way to get the attention of your target market is through vehicle wraps. Vehicle wrap advertising gives you a greater bandwidth for making an impression, and for less money than conventional forms of advertisement. Vehicle vinyl wraps give you the opportunity to stand out in a crowd of advertisements that consumers otherwise ignore. Custom car wraps turn your regular commuting time into a commercial that every other driver on the road sees. Car wraps give the vehicles that you use to conduct business a professional look and feel. And, best of all, it only cost when you install it, but lasts throughout the life of your car!
On the other hand, because your car wrap advertising stays with your for years, you need to make sure you do it right! To help you out, we put together a few tips for getting developing a car wrap marketing strategy that gives you the greatest bang for your buck:
- Use professional design services.
Consumers are adept at sniffing out home-cooked graphic designs. When your design uses poor color choices, unreadable text, or elements that are not aesthetically pleasing, you can do more damage than good. Consumers who see your car will take away that the product or service that you offer is as unprofessional as the design on the side of the vehicle.
Some auto wrapping services employ their own graphic designers, and some use designs you provide. Ideally, use a car wrapping service who produces professional content themselves, but if the service you use does not provide designs, you should employ a graphic designer instead of attempting it yourself.
- Get specific when searching for a vehicle wrap service.
Because your vehicle wrap will be with you — everywhere you go — for years to come, you want to make sure that the service you use is familiar with your industry and area. For example, if your business is in California and you are interested in Costa Mesa boat wraps, you will have better luck using a auto wrapping service that specializes in Costa Mesa boat wraps, rather than a generic auto wraps business who doesn’t specifically work with Costa Mesa boat wraps. The technique, specifically in a marine environment, as well as the design elements that are successful for Costa Mesa boat wraps will be better understood by a service that regularly does this type of work. Whatever your auto wrapping plan is, make sure that you use a company who is familiar with it and has been successful in similar auto wrapping campaigns.
- Include a call to action in your design.
It is great if potential customers gain brand awareness through your car wrap. It is even better if your car wrap conveniently leads them to contact you for your product or service. Make sure that your call to action is easy to see and stands out against your design. For example, your car wrap should include your website, your social media information, and your address and phone number. The more avenues that a customer can reach you after coming in contact with your car wrap, the more likely you are to get business from it.
Keep in mind that other drivers on the road may only come across your wrapped vehicle for a few seconds in passing. The name of your business and your call to action should be so easy to take away that they can easily recall it later when they aren’t driving. Making sure your business name and your Facebook, Instagram, Twitter logos stand out against your design is a great way to convey to customers what to look for and where to find it to get in touch with you. Let this information be the most obvious thing that is seen when passing your vehicle.
Do you have any other great tips for developing a successful car wrap marketing campaign? Please share your advice in the comment section below!