Design is how we communicate with our environment in a meaningful, intentional way. It’s not just the color or shape, but the placement.
When crafting an appealing trade booth space, all these elements are vital in attracting the casual eye. Just one detail out of place can be enough to turn off a potential buyer. How do you make sure you’re getting the most out of your banners and photography? With the aid of a modular office wall, you’ll never have to worry about last-minute fixes. Designed to be as flexible as possible, mobile partition walls are a reliable investment that will quickly pay for themselves.
The five ingredients of a successful trade booth start with functional, flexible display walls. Take a minute to review the list below and make sure you’re ready to go.
Trade Shows Are Often Yearly Events, So Make Them Count
Quality over quantity. This is a mantra you’ll often see as a businessowner and doubly so as a trade show exhibitor. The function of a trade show is to convert leads into customers, embracing the face-to-face environment to cultivate trust. According to a survey on exhibitor preferences, nearly 65% stated the quality of attendees was the most important thing. Would you rather expend your energy on five low-quality trade shows or one high-quality trade show?
Make Sure Your Typography Is Large And Easy To Read
Nothing will kill a first impression faster than small, cramped text. When printing your banners and flyers, double-check and make sure they’re easy to read. A passerby should be able to read the title text from a good 15 to 20 feet away, especially in an environment already cramped with competitors. One study found the average trade show attendee spends nearly six hours at a live event, up to and including trade shows. Give them a reason to drift on over and check out your wares.
Keep Your Color Schemes No More Than Two Or Three Colors
Just like your typography shouldn’t be small and thin, neither should your color schemes be complicated. Less is more! Your display walls will already be covered in all sorts of information, so make it easy for the customer by sticking with a few colors. Complimentary colors should contrast each other based on both shade and hue. If you need a little help learning the color wheel, a graphic designer can give you a much-needed second opinion.
Create A Digital Marketing Strategy Early In Advance
Why not both? Reach out to a graphic designer and a digital marketer to get the most out of your next trade show. Without a steady digital marketing strategy, nobody is going to anticipate what you’re offering. According to recent studies, nearly 30% of trade show exhibitors will start planning their trade show marketing one to two months in advance. When’s the last time you put up a social media post generating hype for your product?
Set Up Mobile Partition Walls To Improve Last-Minute Flexibility
You have an idea as to the design and color scheme of your set-up. You’re double-checking your digital marketing strategy to ensure it’s creating hype before the event, not during. Do you have a space to put it all together? The modular office wall is a convenient construct that lets you divide and sort your space to perfect. If you have any last-minute tweaks — such as a missing banner — you can easily adjust without losing sight of your composition.
Design. Sort. Place. Portable modular office walls are the perfect middleman for any trade show exhibit.