From display towers to retractable banner stands to other such fabric banner displays, signs come in all different shapes and sizes – and can be used for all different purposes. After all, most of us pass by signage on a daily basis, with the average adult living in the United States seeing as many as 3,000 signs and other such advertisements over the course of just one single day. Signs are a crucial part of those advertisements, from the billboards that we drive past on our way to work to the window decals advertising discounts and new sales in our favorite stores.
And, in fact, the impact of signage can be quite significant indeed, especially when attractive signage like display towers or even tabletop banner displays are used. Recently gathered data more than backs up this claim, showing that as much as a full three quarters of your customer base will actually be generated from signage such as display towers, among, of course, many of the other varieties of signage that are out there. Even further data shows that nearly 40% of all people, all consumers, would simply have never entered a store if they had not noted some type of signage advertising it, be it on site signage or off site signage or even a combination of the two.
On site signage and off site signage are both very important for advertising purposes, but so too is trade show signage like display towers and tabletop pop up displays. Of course, going to a trade show in the first place can be hugely beneficial in and of itself, depending on the industry and the type of trade show that it is. Trade shows can do a great deal for brand awareness, something that data on the subject has more than supported.
For instance, this data shows that nearly 100% of all marketers (around 99% of them, to be just a little bit more exact) received more value from a trade show than from more traditional marketing events. From a marketing standpoint, trade shows are ideal, and can present new opportunities for marketers at just about any place they turn. This means that trade shows, which have certainly grown in popularity in recent years, are now likely one of the most important marketing mediums out there – at least in the case of some different companies and for some different industries as a whole.
And trade shows are certainly on the rise, growing in popularity for each year that passes and becoming critical for the success and prosperity of different businesses all throughout the United States. In total, there are actually now more than 250 convention centers, perfect to hold trade shows in, spread out throughout the country as a whole, though it is a couple of states that contain many of them. For instance, the states of California and Florida both have as many as 20 convention centers and are followed closely by the state of Nevada, which has a close 19 convention centers found all throughout the state.
At the end of the day, other promotional events with the use of signage can also be very much helpful. From display towers to trade show booth frames, there are many ways that you can get creative and interesting with your design choices. You want your display towers, of course, to be professional, but you also want these display towers to really stand out as much as is possible. Making them visually appealing will likely bring in a much wider range of customers than would have otherwise been considered to be possible.
In addition to trade show events, for instance, display towers advertising different products can certainly be ideal for promotional events as well. After all, the impact of the promotional event can be considerable, leading more than three quarters of potential customers to research your brand and your products even after simply just receiving a free sample of it. Therefore, it can be more than worth it – at least from a financial perspective, to begin giving things away for free, at least in small amounts.