When it comes to creating, building, and fostering a web presence for your business, there are a number of dimensions and aspects that incorporate into how the public perceives any given website. In fact, about 87% of buyers say online content has a major or moderate impact on vendor preference and selection; but 43% say ?blatantly self-promotional? content is a major turn off. Not only that, but 90% of customer experience decision makers say that a good experience is critical to their success; 63% think the importance of the customer experience has risen. Here are just a few major mistakes to avoid when designing a website for your business.
Slow Load Times
Slow loading times are far from a minor inconvenience for many customers. These days, many websites have absolutely optimized the way their website performs on a daily basis. The truth is that your website needs to tell your customers what you do in three seconds or less. Not only that, but 40% of people will abandon a web page if it takes more than three seconds to load. It’s also important to keep in mind that the change in a website bounce rate spikes to 100% when a page takes four seconds or more to load. It jumps to 150% if a page takes eight seconds or more to load. If these click-away rates aren’t something your business is willing to sacrifice, it’s always best to invest in a better server or otherwise increase the digital budget to accommodate for things like heavy traffic and slow load times.
SMM, or social media marketing, is also an essential component of building a business’ web presence. If a business isn’t connected with at least some of the most major social media networks, it will likely remain unnoticed by most every user of those interfaces. It only takes a few minutes to create a Facebook profile for your business, and it’s absolutely free. If your business isn’t using it, you’re missing out on a major marketing strategy. Digital marketing companies can help you make the most of the social media tools at your disposal.
Ultimately, being aware of how to best optimize your website and overall web presence is the key to connecting with the digital world of consumers and gaining both digital and in-store traffic. Read more articles like this.