Roadside signs provide almost three-quarters of all marketing response, meaning that signs for businesses provide some of the greatest numbers in the long run. The quality of signs provided over two-thirds of consumer reason for making purchases.
Value of Signs Bring Customers in the Door
So many American customers, basically almost all of them, have reported that certain aspects of a business’s signs determine their intention of entering the store. Failure to post a sign, or even the use of poor quality business signs, has the ability to deter consumers from a business. In addition to in-store traffic, the benefit of thee signs is also able to bring customers into the online stores.
Types of Commercial Signs
The most common types of signs include street signs, sidewalk benches, and signs on city transportation like buses. On all of these, there is the potential for marketing updates and brand upgrades in order for potential customers to come in. Additionally, there are benefits to having the company’s brand and message out in the open for all to see, both for sales and customer referrals.
Improve the Brand with Signs for Business
It has been proven with research and surveys that roadside signs and others are easily able to improve the business brand. The brand is the key role in increasing business sales, and this can be done through customers who live closest to the business because they see the signs. Some of these numbers that show proof of signage as improvement of brand awareness:
- About 60% of consumers say that no signs keep them from entering a business.
- About half of shoppers listed “on-site signage” as the primary reason for their visit.
- Consumers see signs for businesses 50 to 60 times monthly within five miles of home.
- Roughly 75% of consumers tend to tell friends about a business, usually opinions or reviews, because of the sign or brand.
With so many different types of signs for business, in all locations and of all different formats, there is much to gain from improving the signs for your business. Potential customers are most influenced by the daily drive by all signs, even more so than the traditionally placed ads like television, newspaper, and radio. In today’s technology, there are also digital marketing options like social media and your own web publications as well to help develop custom signs and ads. All of these options can help to improve brand awareness over time.
