From electronic marquee signs for schools to electronic business signs, there is certainly no shortage of signage here in the United States. In fact, signage is so very prevalent that the average adult person is actually likely to see up to 3,000 various signs and advertisement over the course of just one day, no matter where it is that he or she might live in this country. All types of signage tends to be quite important, and this is certainly not something that should be underestimated by any means.
For instance, scrolling marquee signs for schools are really just as important as marquee signs for businesses. Even though marquee signs for schools are typically not used for the purposes of advertising, these marquee signs for schools are likely instrumental in the ability of schools to convey important information with students and their parents like. For instance, these scrolling marquee signs for schools might be used to convey dates during which school is not in session, such as for holidays. In addition to this, scrolling marquee signs for schools and electronic marquee signs for schools can also be effectively used to notify students and their parents to important school events, such as report card pick up and school concerts and sporting events.
But aside from marquee signs for schools and the like, LED signs for businesses are perhaps most popularly found throughout this country – particularly in the form of billboards. And billboards are incredibly common, with most people in this country seeing them on a regular basis, if not on a daily one. And these billboards are typically quite effective, with more than 70% of all those who drive past them paying them note.
In fact, the data goes even further to prove the overall effectiveness of billboards, as it has even found that as much as 58% of the total adult population of the United States have actually discovered restaurants that they have later frequented from billboards and billboards alone. And this very same percentage of adult people throughout the country have found events in this way as well, proving that billboards are pretty effective for advertising just about anything here in the United States.
And the use of billboards is ideal simply due to the fact that a large number of people will actually contemplate and make various shopping decisions while still in the car and on the road. In fact, this is the case for more than 65% of people, around 68% of all drivers in total. This, of course, gives billboards the time needed to convince the people on their way to go shopping that they should buy a certain product – or even a certain service, depending on the billboard in question.
But alongside off site signage like billboards and other such signs, on site signage is equally as important, as up to 94% of all customers still choose to make their purchases in store (in brick and mortar locations) instead of on various online platforms. Therefore, on site signage is crucial – and so very important that it has even been equated to taking out as many as a total of 24 full page spreads in newspapers over the course of just one single year here in the United States. And on site signage can boost the sales of even fully priced items in various stores and retail locations by as much as 20%, as has been found in studies conducted by Brigham Young University and other institutions as well. After all, people are also prone to making impulse purchases, something that can be encouraged and spurred on by the use of various types of on site signage at retail locations all throughout the country as we know it.
On a whole, there are many different types of signage that are used all throughout the United States, from scrolling marquee boards for schools to signage for businesses to even signs for churches. All types of signage have their place in the world and all should be thought out carefully and fully before being put into usage in the world.