Being a real estate agent means appreciating the art of the juggling act.
You have to keep a close eye on the changes in the real estate market, that of which seems to fluctuate on a dime. You need to consider the needs of your clients, some of which have bought homes before and some who are doing so for the first time. Most of all, you need to maintain productivity as you move from one project to the next. Are you able to handle all of this? If you’re coming up against roadblocks, it might just be time to use some specialized software.
You may be innovative and creative, but you’re also not superhuman. Realtor CMA software can give you a leg up on all things real estate, from increasing home prices to retaining customer information.
Let’s consider how the home market is doing these days. Contrary to popular belief. the act of homeownership hasn’t lost appeal for today’s younger generation. Back in 2016 the homeownership rate in the United States was the lowest it’s been in 50 years. In spite of this, both Baby Boomers and Millennials have been showing significant interest in renting or buying a home. Figuring out the balance between a dip in purchases and an increase in curiosity will take time, but it’ll pay off nicely.
The housing market crash is to blame for some of this uncertainty. Back in 2008 the housing market regained some of its loss, with the median home prices rising 15% — that’s around $175,000 to nearly $210,000. According to data provided by the Census Bureau, the median sales price of new houses sold in February of 2018 was a pretty $325,000. These are pretty good odds to work with as you figure out your next set of clients and redirect your marketing campaign. MLX real estate software will only help you get there.
What are different demographics saying on the matter? According to a 2017 study both Millennials and Gen Yers made up 35% of home buyers. This number is only expected to rise as time goes on, as homeownership continues to represent the independence and flexibility so many crave. All homes in the United States are cumulatively worth $30 trillion, with the value of the American housing stock increasing by 5% in 2017. Reaching out to your demographic is not just utilizing realtor CMA software, but understanding your audience.
How is your digital marketing campaign doing lately? Are you renovating your website and regularly updating it with features like mobile optimization or virtual tours? Anything less could be driving potential clients away from your business. A recent study found a majority 95% of consumers citing design over content as the main reason they trusted a website. When you consider the fact most home buyers today browse online before committing to a purchase, this is one aspect you can’t afford to overlook.
It’s a lot to keep track of, but that’s what CMA software for realtors does — it helps you simplify the complex. Over the next decade 80% of residential growth is expected to happen in suburban communities. Today the 10 most valuable metropolitan areas in the United States are worth 35% (that’s $11 trillion) of the total American housing stock. Realtor CMA software offers you a useful cloud stream interface that can update your information on a rolling basis. It gives you comparative market analysis so you can spend more time working with customers, rather than crunching numbers and chasing after dynamic data.
Master the juggling act. Look into realtor CMA software that will guide you through these seemingly impossible odds.