Commercial signs provide information about businesses, helping consumers find the services and products they need. They also double as advertising and branding tools, promoting businesses to new customers. In fact, signs are one of the most cost-efficient types of marketing, because of their prominence and ability to reach thousands of new people every day. This means that signage can be crucial in helping a business to succeed by reaching new customers and increasing revenues.
Signs help customers find a business
Signs provide information to customers. They carry information about a business, the products and services it provides, and even service hours. These may be existing customers or just passers by who happen to need those services or products. A memorable sign will help the customer remember a business for future needs as well.
Signs are highly effective in conveying information. Not only do they reach large numbers of people every day, those people rely on the signs to provide important information. For any local business, as many as 85% of customers live within a five-mile radius. An outdoor sign will be seen by passers by as many as 50 times each week.
Signs as marketing tools
Customers find useful information on commercial signs. It’s not just the actual information that’s printed there, but the design, layout and message that carry clues about the quality of the business itself. As many as 70% of consumers feel that the quality of a commercial sign is an indication of the quality of the business itself. It helps them to decide whether they will even step inside.
This means that custom signs also double as an advertising and marketing tool for the business. Studies have shown that a single custom sign on-site has the same value in terms of advertising as 24 full-page newspaper ads. That’s very cost-effective marketing.
How custom signage helps businesses succeed
Signs help businesses to succeed in a number of ways. First, they help customers find the business location. It may not seem like a big thing, but as many as 69% of shoppers say that they would pass by a business that did not have any signs. In fact, signs attract as many as half of all the new customers for start-ups.
Signs also double as marketing tools. It has been estimated that using commercial signs as an advertising and branding tool can help businesses to expand their customer base and referrals by as much as 75%. A well designed sign with eye-catching graphics and lettering can help to pull in customers, and even causal passers by for a quick browse. A survey found that as many as 79% of all Americans say that they remember a business because of its sign.
Commercial signs provide customers with information they need, but that’s only one of the many important functions they serve. Custom signs also work as marketing and advertising tools, drawing in customers with their images and lettering. Signs can help businesses to succeed by increasing their customer base and revenues.