Here in the United States, trade shows have become prevalent all throughout the country. For one thing, we now have more convention centers than ever before, with 20 found in the states of California and Florida and 19 found throughout the state of Nevada. In total, there are more than 250 convention centers in this one country alone, a number that is only likely to increase in the years that are ahead of us – a number that is growing at least in part thanks to the surge of trade shows being hosted.
After all, there are a great many benefits to the typical trade show with more than 99% of all professionals in the world of marketing and advertising stating that the benefits obtained from the typical trade show are unique to benefits obtained through other forms of marketing and advertising. As more than 80% (around 81%, to be just a little bit more exact) of all trade show attendees are able to make purchasing decisions, it is clear as to why this would be the case. Trade shows are also a great place to showcase new items of all kinds, with up to 92% of all trade show attendees stating that this is one of the main reasons that they go to various trade shows in the first place.
Making a good impression with a trade show is very important, thanks to the fact that more than 40% of all attendees will actually only go to one trade show in the entirety of a year. And people who go to trade shows also tend to spend a good deal of time there, an average of more than five hours (around five and a half hours, to be more specific). Therefore, the layout of any given trade show is something that matters quite a lot indeed, to say the very least. Having a proper layout set up at the trade show in question can help visitors to navigate through it with as much ease and as little confusion as is possible. Fortunately, there are a number of ways in which to achieve this.
First of all, finding a large enough space to set up a trade show exhibition is something that can and will make a world of difference. This will allow for enough space to for potential buyers to move around, avoiding congestion. It also allows for space for those with trade show booths to create a booth and overall display that they can be proud of. Properly dividing up the space, typically in a large convention center, is also very important. This can be done through the use of wall system.
The use of modular office walls can be particularly helpful for setting up a trade show, as these modular office walls can be quickly erected as well as quickly taken down. Though modular office walls are, as the name suggests, most typically used for office spaces, modular office walls and other moveable wall systems can be applied in a number of different ways and contexts. Modular office walls and other modular wall panels are not just ideal for their ease and convenience but from the perspective of cost as well. With modular office walls, you’ll end up saving a good deal of money that would have gone instead to the construction of more permanent features. Therefore, modular office walls can be easily applied in a number of different contexts and ways, such as in the typical trade show.
Modular construction, such as the construction of modular office walls, is also largely environmentally friendly. Modular construction can be done with much less labor and also produces much less waste. These are both ideal factors for construction, especially when construction needs to happen quickly. And in the case of trade shows set up in convention centers, modular office walls and all types of modular wall systems can be erected in very little time indeed.
At the end of the day, there are many different reasons that trade shows are so important here in the United States – and only growing more so in the years that are ahead of us.