Almost everyone has seen some type of search engine advertising before. But what actually is it? This video explains the process.
In internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. This is usually followed by a pay-for-placement or PFP model.
This is when top bidders get top placement in search engine results as long as your ads landing pages meet certain quality guidelines. Successful search engine campaigns depend on five key factors, keywords, bid price, ad relevance, expected click-through rate, and the landing page experience. You can’t just purchase any keywords you want to purchase and write any ad. Representatives must approve your ads and the landing pages first. This is why people search out the expertise of SEO professionals who know what keywords and ads to run to get the best results. Search engine professionals are often more efficient.