Packaging is how you communicate with a customer without technically saying a single word.
The average American supermarket has over 20,000 products all competing to attract attention. Customers will be exposed to thousands of advertisements in just a day’s time. Social media has stepped things up a notch, making information more accessible — and more digestible — than ever before. Standing out can seem like an astronomical feat, but it all boils down to the same basics that have carried marketing forward for years. Strong logos, tidy color schemes, and smart use of typography goes a long way.
From tea packaging to chocolate packaging, there’s an underlying foundation that pushes it to the attention of a potential customer. Here are five facts you need to know about marketing today.
American Customers Are More Discerning Than You Realize
It’s tempting to think so many products can make customers more prone to impulse buys. This is far from the truth. An interesting survey discovered up to 85% of today’s shoppers stated their purchase decisions are actively informed by reading a product package while browsing. This means that tea packaging or coffee bag packaging runs the risk of losing a potential repeat buyer if it doesn’t nail the first impression. Businesses that pay close attention to their packaging report an average 30% increase in consumer interest.
Word-Of-Mouth Remains A Powerful Tool In The Digital Age
You can make your marketing budget go even further. While social media can seem to clutter things, it also provides you an avenue with which to stretch your dollar. A recent study found up to 40% of consumers willing to share a photo of a product on social media if the packaging was interesting. Consider how you can make your tea packaging stand out next time you do a design review. Is it a more attractive logo you need or a more clever arrangement of text to draw the eye?
Emphasizing Your Company’s Unique Traits Is Essential
You need to stress what makes you stand out from your competitors. Failing to get in touch with your unique difference can cost you time and money. For some businesses a powerful social media marketing campaign can help them stand out, while for others it revolves in cultivating a niche. Better packaging is a smart route to take if you’re low on ideas. Nearly 50% of online customers today, for example, stated in a survey they would return to a business for another purchase if they received a product in ‘premium’ packaging.
Updating Your Design Regularly Is A Logical Move
There’s no need to cling to what isn’t working. There’s a reason you see so many businesses going through design shifts, tossing out logos and reinventing their approach on a yearly basis. Customer tastes change on a dime — what may seem wildly popular one year may be obsolete the next. Take some time to reevaluate your dog food packaging and figure out any weak spots that could be costing you repeat business. You’ll be glad you took the time to do so.
Good Packaging Makes Or Breaks A Business
Tea packaging should be inspirational, relaxing, and attractive. Chocolate packaging should be inviting, colorful, and outgoing. Understanding your product means understanding your audience…what do you want customers to think and feel when they see your wares on the grocery store shelf? Nearly two out of three Americans today actively read food labels — a 2016 West Rock Consumer Insights Study also revealed 65% of consumers tried a new product just because they liked the packaging. It’s a gold mine of potential you can enjoy with just a few tweaks.
Step things up a notch. Take another look at your tea packaging and coffee shop packaging to take your business to the next level.