Navigating the realm of Internet marketing can be confusing and overwhelming, especially if you’re just starting out. However, there are some tried-and-true dos and don’ts that you should keep in mind when branching out into web-based marketing. In order to implement methods that result in the best internet marketing, here’s a list to consider:
- Have good web design and a dedicated landing page
Not only should your website be aesthetically pleasing and easy to operate, but you also need a specific page for ad and marketing traffic. Rather than linking to your home page, landing pages should be targeted, which means traffic that goes there can potentially translate into sales.
- Use a professional email list service
An email list can be a great way to built clientele and keep existing customers in the loop. There are many email services — like MailChimp and Constant Contact — that simplify and organize the process, while allowing your company to look completely professional. When used correctly, these email blasts can serve as both a boost in brand identity and as a call-to-action to drum up sales and interested parties.
- Be concise and clear
In general, your website copy should use simple, straightforward language anyone can understand. Frame your copy in terms of how you can help your customer, rather than talking at great length about your company, services, or products. Of course, those should be mentioned, but no one likes to see huge blocks of technical text.
- Disregard search engine rules
There are some Internet marketing firms out there who will encourage what’s referred to as “black hat SEO strategies.” These strategies are techniques that focus only on gaining traffic from search engines, rather than real human traffic. Black hat SEO uses methods that are specifically designed to trick search engines into giving the site a high ranking. Black hat SEO is incredibly risky — and generally frowned upon — and can often result in your site being completely banned from search engines. If users can’t find your site, you may as well not even have one! Small business web design and marketing teams will tell you that the payoff of using techniques is not worth the risk.
- Use poor quality photos
Low quality photos can really ruin the overall look of a website. Make sure your photos are of professional quality and that you have the rights to use them. Using a reputable web design firm will ensure you have access to great photos, and a skilled marketing team will make sure any photos you use in your ads are of superior grade.
- Forget to update
To make sure you’re getting consistent traffic to your website from social media pages, email blasts, and web searches, make sure you update your content regularly. When websites lay dormant for extended periods of time, it raises questions from potential clients. Show that you are active and care about reaching your customers through the Internet. You want to constantly improve upon your web presence and the tools you use to connect with others.
In today’s market, businesses can’t ignore the importance of digital and Internet marketing. Although there are lots of factors and tactics to consider, these dos and don’ts give you a basic overview on what you might want to try — and what you want to stay away from. If you have further questions or need additional assistance, contact an expert digital marketing team.