Whether your veterinary clinic is brand new or has been in the business of caring for pets for years, there’s never a bad time to reach out to your customers ? the pet owners ? and give them above-and-beyond customer service. That’s especially true when the veterinary industry is now worth a whopping $14.37 billion.
And when 63% of households in the U.S. have at least one pet, today’s veterinary clinics have more opportunity to welcome new clients and provide extraordinary care and service. Here’s a look at the top three ways they can do so:
Cards and other mail
One of the best ways to keep in touch with pet owners is through the mail. An astonishing 70% of Americans studied have said that mail is more personal than the internet. By sending pet owners veterinary welcome messages and more, you can put a personal spin on your practice. It’s no surprise that Christmas cards from veterinarians are becoming more popular than ever before, as well as postcards for other holidays and occasions. It adds a personal touch to veterinary care like never before.
Appointment reminder postcards
But it’s not just Christmas cards from veterinarians and other occasion cards that matter. Veterinary reminder cards and postcards that keep pet owners aware of their next appointment times are also a must. People in general tend to be very forgetful ? studies show that 14% of young people will forget where they last put their keys, and 15% of young people occasionally forget what day it is! That’s why reminder cards for veterinarians are a great way to both keep in touch with your customers and show them you care.
Services for losing a pet
In the event that one of your customers has to say goodbye to his or her pet, it’s essential for veterinarians to be there for support. Many veterinarians today allow pet owners to make a clay imprint of their pet’s paw when the pet passes away, for example. Some clinics also offer services like grief support to ease the passing of a pet. By offering these services, veterinarians are ensuring that pet owners can move on from the devastating loss of a pet without forgetting them.
