Here in the United States, packaging plays a critical role in how a product is bought, how successful the product is, and how loyal its customers end up being. From the custom printed coffee bag to protein powder packaging to even tea packaging or seasoning packaging, there are many different types of packaging out there – but this is a statement that holds true for all of them.
After all, packaging is a necessary advertising tool, and one that can make or break the sales of any given product. Just step inside any given grocery store to see how true this is. In a typical grocery store here in the United States, after all, there are likely to be at least 20,000 different products, if not even more than that. And when there are so many different products all competing to get the attention of the average shopper, it becomes clear that the packaging used for these products, from the custom printed coffee bag to pet food packaging, must be attractive enough and interesting enough to draw the eye and keep it there.
The data on the subject is quite clear on the subject as well, showing that packaging is so powerful that more than two thirds of all people have found and tried a new product from noticing the packaging used for it. In addition to this, even just spending a little more time on the quality of the packaging has been known to and is likely to increase overall interest in the product at hand by at least 30%, nearly a third. Interesting packaging, such as the custom printed coffee bag, can even garner your brand some free advertising, something that everyone should be seeking to get as much as it is possible.
This conclusion can be drawn from still other data and research collected on the topic at hand. This data has concluded that social media now plays a critical role in advertising. After all, simply having interesting enough packaging might mean that up to 40% of customers post a picture of your product to at least one of their social media accounts, if not to more than just the one. It’s important to note that this will get you brand recognition among more people than perhaps your product would have otherwise reached and therefore focusing on your packaging and making it interesting enough to garner attention is something of a must, especially in today’s world.
Of course, all packaging, from the custom printed coffee bag to spice packaging to protein powder bags and resealable pouches, needs to be clear and informative. After all, more than 60% of all consumers read all of the labels that they come across and more than 80% of consumers will make purchasing decisions directly based off of the packaging that they come across. The custom printed coffee bag is a great example of this, as not all coffee is created the same. Including things like flavor and caffeine content will be necessary indeed for any custom printed coffee bag being sold. In addition to this, the sourcing of the coffee is also something that more and more people care about than ever before. Displaying the fact that the coffee has been ethically sourced is something that should be apparent on every custom printed coffee bag, as this alone is likely to bring in a good number of customers.
Instructions for use matter as well, on everything from the custom printed coffee bag to boxed meals. And instructions for storage can even be important on things like packaging for dog food and other types of pet food packaging as well. For instance, canned pet food for cats and dogs should not be kept at temperatures that are lower than 50 degrees Fahrenheit but also should be kept away from temps exceeding 100 degrees Fahrenheit. Staying in range for such storage will help to ensure that the pet food in question stays safe for consumption and is able to be stored for a considerable period of time as well. The same rules for storage are likely able to be applied to a good deal of human food as well, so long as it is shelf stable.