While direct mail advertising is a tricky business, it is still one of the most successful forms of advertising. Just ask wholesale printing services. Only 15% of millennial Americans ignore direct mail compared to the 50% who ignore digital ads.
But how can you ensure your direct mail postcards stand out from the crowd? While there’s no specific recipe for success in the marketing industry, here are a few direct mail marketing tips to make your ads truly shine.
- Reach out to the right people
One of the best ways to ensure a response from your audience is to use the right list of potential consumers. This list should contain the names of those who have already expressed interest in your business in the past. This reduces the risk of your direct mail hitting the trash. To find this list of people, look to your company’s database, which should have names of those who’ve inquired about your company in the past.
- Make the envelope look special
If your direct mail campaign is being delivered in a #10 white envelope, the chances of that mail being opened are slim. It doesn’t matter how unique or colorful the content is if the outside of the envelope looks plain. To fight back against the monotony, visit wholesale printing services to make your packaging unique. Try for colorful envelopes, padded envelopes, a box, or tube. This tells the consumer what’s inside might be important. For this reason, they’re more likely to read the content than to throw it away.
- Make it bold, colorful, and meaningful
Like book covers, bold colors will get a direct mail to stand out. You don’t have to go overboard. Bright colors with good contrast can just as easily get the attention of a potential reader. But don’t let colors be the only attention-grabber. Meaningful copywriting that easily gets to the point and is easily scannable will make the most impact.
It can be a challenge to get your direct mail to stand out from the marketing crowd. However, with the right idea in mind, you might just be able to improve your response rate. For more information on digital printing and direct mail examples, contact the wholesale printing services experts at Modern Mail and Print Solutions today.