After spraining an elbow last week, your three year old dog found the bottle of flavored pills for puppy pain and ate the contents. So far, she has spent the night at one vet and now she is off to the vet clinic where you all hope her healing continues. The resealable pushes that the medicine can in was perfectly labeled, but one of the three kids must have knocked the entire bag to the floor when they were making an after dinner snack. Fortunately, the resealable pouch was still in tact and you could easily see the problem. And that same packaging also helped the vet quickly determine the next course of action.
From dog food packaging to resealable pouches that are used for products for human consumption, there are many ways that today’s companies can increase product identification, while at the same time protect the inside contents. As the marketing machine in this country continues to take advantage of everything from dog food packaging strategies and organic paper bags for fresh produce, it is should come as no surprise that there are many ways that companies can push their branding while also serving a purpose.
What Helps You Decide What Products to Purchase When You Visit a Retail or Grocery Store?
Whether it is dog food packaging that is in your favorite color or the latest printed coffee bags for the office, there are plenty of times when the general public is drawn to certain kinds of brands. It is for this reason that many of the most successful companies are willing to invest millions of dollars on marketing campaigns that can push a brand to the top of the consumer lists in many stores.
Consider some of these facts and figures about the many ways that the latest packaging trends help promote various kinds of products and help them GET NOTICED:
- Gaining the popularity that it requires to be successful in today’s visual marketing world often requires a trained eye and tried and true sales strategies. Packaging, as a result, is very important.
- Estimates indicate that as many as 52% of online consumers say that they would return to a business for another purchase if they receive their products in premium packaging.
- The concept of iced coffee and cold brew dates back as far as the 1600s in Japan and the 1800s in Algeria, but the coffee outlets of the twentieth century began selling chilled option as early as 1965. Today, however, the clever branding of certain kinds of chain coffee options serve as literal small walking billboards for the general public.
- Nearly 40% of consumers indicate that they would share a photo of a product on social media if the packaging were interesting.
- One of the latest studies from the 2016 West Rock Consumer Insights Study revealed that 66% of consumers have tried a new product because the packaging caught their eye.
- The average American supermarket, however, holds more than 20,000 products, all competing to attract the attention of the consumer. As a result, companies are willing to spend more money creating the right visual image for their products.
- In addition to providing a visual incentive, packaging can also be informative. In fact, 85% of shoppers said their purchase decisions are informed by reading a product package while shopping.
- Canned dog and cat food need to be stored in an area with a temperature between 50 to 100 degrees Fahrenheit prior to opening the can. As a result, this kind of cat and dog food packaging needs to serve product safety purposes as well.
- Every business has many decisions to make, but businesses that pay close attention to packaging have reported a 30% increase in consumer interest, so this is a trend that more companies are paying attention to.
- Discerning consumers continue to check labels closely, especially when they are in the supermarket. In fact, nearly 62% of Americans read food labels before making a purchase.
From the packaging that is on the food and medicine that your animals take and eat to the packaging that signals your favorite kind of aluminum water bottle, there are many ways that marketing can influence today’s purchases.