When you have a business to market online, it’s important to know the basics of digital marketing. If you are doing the marketing yourself, you need to know a great deal about the types of marketing done online and how to set up marketing campaigns. Most people go to a service that can handle their digital marketing for them, however. Getting social media services alone can be a big help in raising our online presence. They will know the best digital platforms that could be marketing your business. Just a few of the advertising platforms examples are AdSense and Facebook.
If you want to know all you need to know about marketing to do some of it yourself, you can find the best online digital marketing certificate program to help you through a course or two. This will teach you all of the basics of digital marketing as well as how to know which of these techniques is best for your specific site. It can take time to build an online presence, but it’s certainly something worth doing when you see how much business it can bring you. Stay patient during the process and soon those efforts will pay off.
Traditional marketing methods not working out for you? You might just be overdue for some web marketing solutions. Brand management is more than just going for the hottest pick of the town — you need to have a deeper understanding of why digital marketing works the way it does. With your given industry only becoming more competitive and tech-savvy by the day, it pays to put your money toward something that will just keep on giving. If you’re new to seeking out digital marketing services or want to know where to keep your focus, check out the top five things you should know about web marketing solutions.
Always Have A Well-Maintained Website
Before we delve too deep into web marketing solutions let’s start off with the deceptively simple first impression of any large or small business — your website! Studies have shown a site that’s even a mere two years old may be antiquated if it hasn’t kept up with changes in the industry. Your site is in a constant need for regular check-ups and updates due to devices, such as tablets and phones, rapidly evolving. Even the average browser risks being replaced in just a few years.
Don’t Put All Your Eggs In One Basket
Want to appeal to a lot of people? Make sure you’re actually reaching out to them. Mobile devices are one of the most common ways people interact with their favorite services or products — it makes sense when you consider how many people are constantly on the go, shopping and browsing as they take the bus, walk through the store or hang out with friends. A recent study found out over 60% of companies that designed a website specifically for mobile had notably increased sales than their lagging peers.
Keep Calm And Tweet On
Everyone’s using social media. Why shouldn’t you? When nearly 85% of consumers reported they had a bad experience with social media marketing, this is one area you definitely shouldn’t take it easy in. Ongoing studies have seen nearly 80% of companies saying they now have dedicated social media teams in 2015, up a notable 65% from just a few years prior. Connecting with customers and communicating with them on their terms is a fantastic way of creating common ground and advertising yourself simultaneously. Get a social media account or two, keep it updated on a constant basis and reap the benefits!
Don’t Get Too Greedy
Let’s be honest — less usually is more. Unfortunately, not every business follows this conventional wisdom. One of the biggest turn-offs for customers is a website that takes too long to load, alongside other still-constant issues like no mobile customization and irritating pop-ups. Nearly half of respondents to a survey said a website’s design is their number one criterion for determining the credibility and appeal of a company. Another study saw at least 40% of people saying they’ll abandon a website entirely if it takes more than three seconds to load. Yikes! Don’t put yourself in this position and get rid of the pitfalls early.
Look Into Web Marketing Solutions Today
As we’ve seen above, technology stops for nobody. If you want to stay relevant in the next few years, it’s high time you looked into web marketing solutions and picked up where you’re slacking. Over 90% of customer experience decision makers say a good experience is quite critical to their success, with over 60% saying their general customer experience has risen alongside their digital marketing efforts. If you’re looking to get a bit more unconventional, make note that only 8% of companies have an e-mail marketing team despite the fact it’s one of the highest rated platforms around. With so many options available, that success you’ve been yearning for is right around the corner.